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From Insight to Impact

Turning data, creativity, and execution into measurable growth.

Analyze. Optimize. Perform.

About Us

Clarity. Performance. Digital Growth.

Digital Marketing

We plan, execute, and optimize digital campaigns across Meta, Google, and the full performance ecosystem. Clear process, relevant creative, and senior decision-making ensure that every campaign supports sustainable growth—not just short-term results.
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Campaign Audit

We break down your current setup to understand where results are created and where performance is being lost. Structure, signals, creative, funnel, bidding. We evaluate everything and give you a clear, actionable path toward better efficiency and higher ROI.
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E-Commerce

We help brands improve revenue stability by optimizing acquisition paths, user flows, and platform experience. Our approach blends marketing, data, and behavior insights to create healthier funnels and more predictable sales.
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Power BI Reporting

We transform scattered marketing and e-commerce data into clear, decision-ready dashboards. One source of truth, clean attribution, and insights that help teams act faster and smarter—without digging through spreadsheets.
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Google Tag Manager

A strong digital setup begins with reliable signals. We build and maintain GTM infrastructures that ensure accuracy, stability, and clean integrations with ad platforms and analytics, improving both reporting and optimization quality.
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Google Analytics

We validate, structure, and interpret analytics so the numbers actually reflect reality. From event architecture to performance insight, we help you understand what’s driving results across acquisition, engagement, and revenue.
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Performlabs Team
Who We Are

Real experience. Real clarity. Real results.

Performlabs is a senior digital team focused on scalable revenue growth for e-commerce and omnichannel brands. We combine strategic thinking, channel expertise, clean data systems, and hands-on execution to deliver predictable performance across markets.

Experience
8080+
Annual Ad Spend
8080M+
about us

We Build Digital Growth Foundations

Strong performance comes from strong infrastructure—stable tracking, meaningful reporting, relevant creative, and clear strategy. We connect these elements into a unified system that supports long-term digital success.

Consulting
Performance Marketing
Campaign Audit
What We Do

How We Drive Growth

We run campaigns, optimize funnels, clean data, analyze results, and provide senior strategic direction. Our approach blends performance marketing, e-commerce expertise, and clarity in decision-making. Growth becomes structured and repeatable.

Marijana Petrovic Performlabs
99% Signal Reliability Across Markets

We Optimize What Matters

We ensure accurate signals, efficient spending, and consistent execution—the fundamentals of strong digital performance. With a stable system, your marketing becomes more predictable, more transparent, and more effective across every channel.

Markets Successfully Managed
80+
Tracking Accuracy Commitment
8080%

Not many will have the privilege of managing a team player and a great learner at the same time. Ivan exudes both qualities with sound professionalism. His E-Commerce and Performance Marketing knowledge were highly vital for achieving our goals in the region. He executed a lot of team projects and his deliveries were always on time and flawless. I would recommend Ivan for E-commerce because he is the best at it!

Zorana Milidrag

Zorana Milidrag

Zorana Milidrag, Global eCommerce Director Sport Vision

Working with Ivan was an amazing experience. Ivan is probably the best E-commerce specialist that I meet in my professional career. I say this without reservation of limitations. Since Ivan started working in this position, Gigatron E-commerce increases almost 90% first year. Besides that Ivan has a great positive attitude and knowledge about Google tools.
I’m very happy that I had the chance to work and learn from Ivan, which gave me a lot of push in my own career.

Milan Mijatović

Milan Mijatović

Milan Mijatović, Digital Marketing Senior Executive SEE at Philip Morris International

Ivan is one of the most professional, proactive and result oriented e-commerce professional in Serbia I have had the honor to cooperate with. Always keen to improve, to test and to find new approaches to the challenges thrown to us daily, by magnificent industry of e-commerce.

Kaspars Drikis

Kaspars Drikis

Kaspars Drikis, Country Manager Baltics, Balkans, Kazakhstan and Azerbaijan

He thought me that digital, as eCommerce, is way more than just tools and strategies. It’s about people and emotions. Every business success is about people and emotions. Ivan is exceptional leader.

Igor Možek

Igor Možek

Igor Možek, Digital performance stuff. eCommerce. Love search.

Ivan is kind and professional in his work respects deadlines and contributes to his ideas. I worked on several projects with Ivan and I could always learn a lot from him. Considering the experience with Ivan, I responsibly claim that he is the best in Performance Marketing that I have worked with.

Ivan Dabetić

Ivan Dabetić

Ivan Dabetić, ICT Product Manager at A1 Serbia
digital trends

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