Our Google Analytics Audit is a detailed service to check the effectiveness and accuracy of your Google Analytics setup. It’s crucial for making sure the data you collect is reliable for informed marketing decisions. We closely examine your Google Analytics configuration, tracking codes, and data integrity to align them with your business goals.
Implementation Steps:
- Analytics Configuration Review: We start by examining your Google Analytics setup, focusing on property and view settings. Our goal is to tailor them to your specific business needs.
- Tracking Code Verification: We check the tracking codes on your website. We ensure the Universal Analytics or GA4 code is correctly implemented on all pages.
- Goal and Conversion Tracking: We evaluate your goals and conversion tracking. We make sure key business actions, like form submissions or purchases, are tracked accurately.
- Data Integrity Check: We conduct a thorough review of your data for any discrepancies. This includes looking for duplicate tracking or unusual traffic patterns that might signal issues.
- Audience Segmentation and Reporting: We assess how well you segment your audience and use custom reports. We ensure the data is relevant and actionable for your business.
- E-commerce Tracking (if applicable): For e-commerce businesses, we verify the accuracy of e-commerce tracking, including transaction and revenue data.
- Tag Management System Review: If you use a system like Google Tag Manager, we check its setup for smooth integration with Google Analytics.
- Recommendations for Optimization: We offer detailed suggestions to resolve any issues found. We advise on optimizing your Google Analytics for better data gathering and analysis.
- Action Plan for Implementation: We create a strategic plan to implement our recommendations, complete with timelines and reassessment benchmarks.
Example:
Imagine a retail company with mismatched online sales data. Our Google Analytics Audit could find that their e-commerce tracking is misconfigured, leading to inaccurate sales reports. The audit might also spot missed customer engagement tracking, like time on product pages. We would provide specific steps to fix these issues and improve data collection, leading to more precise, insightful analyses for future decisions.
