Our Technical SEO Strategy service optimizes your website’s technical aspects to boost visibility and ranking on search engines. We focus on analyzing and enhancing your site’s structure and technology to make it more search engine friendly. Our goal is to resolve technical issues that limit your website’s search performance, increasing organic traffic and enhancing user experience.
Implementation Steps:
- Website Audit: We start with a detailed audit to spot technical SEO issues like slow loading, crawl errors, broken links, and poor mobile responsiveness.
- Site Architecture Optimization: We improve your site’s architecture for better crawlability and indexing. This includes refining site navigation, URL structure, and internal links.
- Mobile Optimization: We ensure your site works well on all devices, especially mobiles, a key factor in Google’s ranking algorithm.
- Loading Speed Enhancement: We boost your site’s loading speed by compressing images, using browser caching, and enhancing server response time.
- SSL/HTTPS Implementation: We secure your site with SSL to switch from HTTP to HTTPS, a known Google ranking signal.
- XML Sitemap and Robots.txt Optimization: We create and fine-tune an XML sitemap for improved indexing and update the robots.txt file to direct search engine crawlers.
- Structured Data Implementation: We use structured data (Schema Markup) to clarify your content’s context for search engines, potentially boosting visibility in search results.
- Error Resolution: We fix technical issues like 404 errors, redirect chains, and duplicate content that can harm your search rankings.
- Ongoing Monitoring and Updates: We set up a routine for continual monitoring and updates, keeping your site’s technical SEO in line with search engine algorithm changes for sustained performance.
Example:
Consider a retail e-commerce site struggling with low search engine rankings and reduced organic traffic. Our Technical SEO Strategy could reveal problems like slow load times, non-mobile-friendly design, and missing SSL certification. Implementing fixes such as image optimization, responsive design, and HTTPS security can significantly improve search performance. The result would likely be better rankings, more organic traffic, and an enhanced user experience.
